About this project
A content-rich website for Da Capo Academy of Music, a well-established music school in Etobicoke (west Toronto) offering lessons for students of all ages and levels. The site pairs a polished marketing presence with a full online store, where customers can buy music books, sheet music, and printable resources - with digital products delivered to their inbox automatically after purchase. It also features a large, ad-monetized blog that pulls in visitors through search, dedicated pages for each instrument, and easy-to-use forms for booking a trial lesson, registering, and applying to teach - each one instantly notifying the school. I put heavy emphasis on search engine optimization, and most of the school's lesson pages now rank in the top 5 on Google for local searches. I continue to maintain and expand the site as the school grows.
Key Features
- advanced SEO optimization
- structured data
- open graph meta data
- online store with shopping cart
- online payments with Stripe
- Stripe webhooks
- automatic digital product delivery
- blog with Google AdSense monetization
- interactive RCM exam tool
- trial, registration & careers forms
- spam-protected forms (reCAPTCHA)
- asset storage with Firebase
- automated email alerts
- analytics & conversion tracking
- fully-responsive design
Technologies Used
